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Understanding the Job • Clayton Christensen
Jobs-to-be-done I Value Proposition I English I Video

A great introduction on customer needs and the job-to-be-done (video).

The Mom Test • Rob Fitzpatrick
Business Model Testing I Value Proposition I English I Books

Rob Fitzpatrick is writing experienced and humorously on how asking customers (or even your mom!) the right questions to get reliable answers.

A Classic Car Club Business Model • Marc Weber
Business Model Generation I Value Proposition I English I Video

The Business Model Generation approach - an example (video).

Business Model Generation • Alexander Osterwalder and Yves Pigneur
Business Model Generation I English I German I Book
The handbook for visionaries, game changers, and challengers - a must read!








Understanding the Job • Clayton Christensen
Jobs-to-be-done I Value Proposition I Englisch I Video

Eine großartige Einführung in das Thema „Job-to-be-done“ (Video).

The Mom Test • Rob Fitzpatrick
Business Model Testing I Value Proposition I Englisch I Buch

Rob Fitzpatrick schreibt spannend und humorvoll, wie man Fragen stellt, um belastbare und aussagefähige Antworten zu bekommen.

A Classic Car Club Business Model • Marc Weber
Business Model Generation I Value Proposition I Englisch I Video

Business Model Generation an Beispiel 'Classic Car Club' (Video).

Business Model Generation • Alexander Osterwalder and Yves Pigneur
Business Model Generation I Englisch I Deutsch I Buch

Ein Handbuch für Visionäre, Spielveränderer und Herausforderer - unbedingt lesenswert!









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