Understanding the Job • Clayton Christensen
Jobs-to-be-done I Value Proposition I English I Video
A great introduction on customer needs and the job-to-be-done (video).
The Mom Test • Rob Fitzpatrick
Business Model Testing I Value Proposition I English I Books
Rob Fitzpatrick is writing experienced and humorously on how asking customers (or even your mom!) the right questions to get reliable answers.
A Classic Car Club Business Model • Marc Weber
Business Model Generation I Value Proposition I English I Video
The Business Model Generation approach - an example (video).
Business Model Generation • Alexander Osterwalder and Yves Pigneur
Business Model Generation I English I German I Book
The handbook for visionaries, game changers, and challengers - a must read!
Understanding the Job • Clayton Christensen
Jobs-to-be-done I Value Proposition I Englisch I Video
Eine großartige Einführung in das Thema „Job-to-be-done“ (Video).
The Mom Test • Rob Fitzpatrick
Business Model Testing I Value Proposition I Englisch I Buch
Rob Fitzpatrick schreibt spannend und humorvoll, wie man Fragen stellt, um belastbare und aussagefähige Antworten zu bekommen.
A Classic Car Club Business Model • Marc Weber
Business Model Generation I Value Proposition I Englisch I Video
Business Model Generation an Beispiel 'Classic Car Club' (Video).
Business Model Generation • Alexander Osterwalder and Yves Pigneur
Business Model Generation I Englisch I Deutsch I Buch
Ein Handbuch für Visionäre, Spielveränderer und Herausforderer - unbedingt lesenswert!
